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Vendor Information

Registration Fees


Vendor type Description Registration fee
Merchandise Vendor Merchandise vendor making direct sales at the event $25 Register
Food Vendor-Sales Food vendor only making direct sales at the event No fee for a single space, $25 for a double space (see Event Booth Space below)

Peek of Las Cruces will cover the $50 permit fee to conduct sales on campus

Food Vendor-Samples Food vendor only providing free sample items at the event No fee for a single space, $25 for a double space (see Event Booth Space below) Register
Community Outreach Businesses, government agencies, or non-profit organizations only providing information or offering free services – no direct sales or fundraising at the event No fee Register
NMSU Departments Affiliated departments/units providing information or sale of a product $250 sponsorship fee (see Sponsorship information below) Contact Michael Jasek for details


For the purposes of this document, the following definitions shall apply:

Canopy or Tent

A temporary structure, the covering of which is made of pliable material that achieves its support by mechanical means such as beams, columns, poles, or arches, or by rope, cables, or both.

Mobile Food Unit

A food service establishment that is vehicle mounted or wheeled and capable of being readily moveable.

Cooking Booth

A booth where food is prepared by a heating or cooking process such as, but not limited to, grilling, frying, barbecuing, flambe’, deep fat frying, backing, warming, or boiling.
Vendor booth: A booth other than defined as a cooking booth.

Event Booth Space

Dimensions of the space allocated to each vendor will be sixteen (16) feet wide and twelve (12) feet from the curb.

All trailers, food trucks, and food booths shall fit within the existing dimensions of sixteen (16) feet wide and twelve (12) feet from the curb. Food vendors towing a food trailer or booth into the event area that will remain attached to a vehicle (thereby exceeding the standard space dimensions) will be required to pay a $25 registration fee for a double space that is thirty-two (32) feet wide and twelve (12) feet from the curb.

Sponsorship Package

While the mission, purpose, and goals are set to bring the community to the campus, we realize there is value to showcasing the campus to the community as well. However, in order to do so and to help fund the event so that one department’s budget is not burdened for the promotion of the university as a whole, we are seeking sponsorships from university-affiliated department wishing to showcase their information, product, and/or services.


Peek of Las Cruces transforms Locust Street (between Stewart and Wells) into a vibrant, pedestrian street fair, highlighting a diverse array of artists, entertainers, food vendors, jewelry, snacks and sweets unique Southern New Mexico regions and to the New Mexico State University campus in Las Cruces.


The purpose of Peek of Las Cruces is to create a wholesome community event with a family atmosphere for campus residents, students, faculty, and staff. The event is organized and administered by various offices comprising the division of Student Affairs and Enrollment Management.


All Peek of Las Cruces activities must be consistent with the following goals:

  • Provide a forum for community activities
  • Provide a positive image of New Mexico State University and the Las Cruces community
  • Provide a diverse selection of arts, crafts, entertainment, and food vendors for the cultural enrichment of the NMSU community

NMSU Fire Department

NMSU Fire Department personnel will be responsible for inspecting all related aspects of the event prior to opening. The inspectors shall issue corrective notices if required, and re-inspect to ensure vendor compliance prior to opening. The inspection will begin to occur three (3) hours prior to event opening time. The inspections shall include, but not be limited to the following:

  • Hot food and nonfood vendors
  • NMSUFD access
  • Access to hydrants and NMSUFD connections.
  • Event egress
  • Generators and propane tanks
  • Tents and canopy structure
  • Pyrotechnics and open flame effects

General Information

The following applies to all vendors:

  • Each vendor is responsible for the safe operation of their booth, mobile food unit, or cooking booth. Vendor shall coordinate the setup/takedown with the Peek of Las Cruces staff to ensure compliance with fire and life safety guidelines.
  • No smoking within booths, tents, or any structure
  • No open flame devices (except for cooking purposes) of any kind shall be present within the booth or any structure.
  • There shall be no storage of flammable or combustible liquids within 10’ of any booth or structure.
  • All booths must have a minimum of one 2A:10:BC fire extinguisher on site and accessible.
  • Check-in and set up will be a different time depending on the type of vendor designation
  • Exact check-in time will be given to you 48 hours before the event
  • Vendors should bring a copy of event confirmation for check-in
  • Vendors must designate a contact person during Peek of Las Cruces via the event registration form
  • No vehicle traffic will be allowed on Locust Street between 3:30 and 7:00 PM
  • All vendors will be responsible for trash removal (roll off container will be provided on site)
  • No vendor shall conduct any type of raffle or other forms of gaming or gambling activity; door prizes are okay as long as there is no money involved in the exchange for a chance to win the prize
  • If a vendor needs to replenish supplies during the event, supplies will be walked in (no vehicle delivery after event starts)
  • Vendors shall not move into the middle of the street with their set-ups
  • Vendors are responsible for the actions of their employees, associates, and any independent contractors working for them
  • Vendors shall be courteous to other vendors, the public, and Peek of Las Cruces staff
  • Vendors shall engage in prudent customer relations and customary business practices
  • Exhibit space should be clean and must present an attractive, professional image consistent with the goals and purpose of Peek of Las Cruces

Electrical Power

  • Generators, if used, shall be kept at least 5’ away from booths and shall be protected from contact with the public. Generators attached to mobile food units shall be required to meet/pass the safety inspection.
  • When refueling generators a clearance of 50’ shall be maintained from any part of the event to include all booths/tents/structure.
  • Extra fuel shall be stored in a container that is correctly labeled and approved.
  • Smoking and open flames shall be prohibited within 25’ of the refueling operations.
  • Extension cords and power strips shall be of a grounded type, a minimum of 14 gauge, rated for the intended use, and approved for exterior usage.

Propane Cylinders

  • Propane cylinders shall be installed upright, secured to prevent overturning, and protected from any physical damage. The preferred method would be nested together and strapped or secured to a free-standing pole and strapped by one or more restraints. Propane cylinders shall not be attached in any way to a canopy or tent.
  • Propane tanks shall be located so that they are not accessible to the public.
  • Propane tanks shall be located at least 5 feet from any cooking equipment, tent, booth or structure.
  • Propane pressure relief devices shall be positioned as to direct vented vapors away from ignition sources.
  • All propane gas hoses shall be in good condition, approved for the intended services and shall be continuously marked with LP-GAS, PROPANE, 350 PSI WORKING PRESSURE, and the manufacturer’s name or trademark.
  • All hoses/connections must be leak free.
  • All hoses must be kept out of the way of foot and vehicular traffic.
  • Cylinders not connected shall be stored or nested away from areas of the cooking location.
  • Turn off tanks when not in use.
  • A maximum of three 100 lb. cylinders shall be used at any one time for each cooking booth.
  • “NO SMOKING” signs shall be next to or directly above the propane cylinder(s) and visible to the public.

Restaurant and Food Truck Information

Non-university food vendors providing services must be pre-certified by the office of Auxiliary Services. Food vendors will be required to provide and/or adhere to the following:

  • Have a current New Mexico Food Purveyor’s license; vendors will supply a copy of the license with event registration
  • Certificate of Insurance, see insurance requirements below for details
  • Self-sufficient generator/propane power source and electrical cords
  • A vendor may not sell any beverages
  • Labor to prepare and serve food
  • Serving utensils, paper plates/serving containers
  • If cooking on site, a fire extinguisher must be on site and accessible.
  • All cooking units shall have a K Class fire extinguisher with current inspection/service tags attached. In addition, each cooking booth must also have a minimum of one dry 2A:10BC chemical fire extinguisher
  • Table and shading if not a vehicle-based unit
  • Take away menus for attendees and information on locations
  • All food vendors should be in a designated location and ready to serve 30 minutes prior to the start time and will remain parked, if food truck unit, until 30 minutes after the end of the event to allow pedestrian traffic to clear the street

Insurance Requirements for Food Vendors

Food vendors shall purchase and maintain statutory limits of Public Liability, and/or Automobile Liability insurance. Certificate of Insurance, naming the Board of Regents – New Mexico State University as the certificate holder, evidencing the following statutory insurance minimums shall be dated to reference current coverage.

Cooking Booth Requirements

  • All fabric or membrane covering cooking booth shall be certified flame retardant in accordance with NFPA 701, Standard Methods of Fire Tests for Flame Propagation of Textiles and Films, 2004 Edition.
  • All cooking devices shall be isolated from the general public not less than 48 inches away or must be protected by barriers between the devices and the public.
  • The cooking equipment shall be placed on noncombustible surface materials with a well-stabilized cooking surface.
  • The cooking equipment shall be kept a horizontal distance of not less than 24 inches from any combustible material.
  • Flooring materials used in cooking booths and cooking equipment shall be non-combustible or fire retardant. (Exception: 3/8” plywood or similar material)
  • Each cooking booth shall have at least one exit path.
  • Cooking booths shall have a minimum clearance of ten (10) fee on at least two sides with a clearance of at least ten (10) feet from any vendor booth.

NMSU Sales and Solicitation Policy

Food service vendors [except one hundred percent (100%) prepackaged, not-potentially-hazardous specialty food vendors] shall be of a local restaurant or get approval from the Public Health Division of the State Health Department, Office of Health Facilities Licensing to operate out of an approved local food establishment, i.e., food truck.

Art, crafts, jewelry, or wearable art vendors may not sell items that are commercially available or have been purchased wholesale with the intent to resale the items. Seventy-five percent (75%) of any craft, jewelry or wearable accessory item(s) offered for sale must be the handcrafted work of the artist selling the merchandise at the booth. Items that are merely hand-assembled of commercially-available manufactured parts shall not be considered handcrafted.

A business, commercial, or not-for-profit vendor that does not meet the criteria under the food/merchandise category guidelines may become involved with Peek of Las Cruces by setting up a booth. However, no direct sales or fundraising shall be allowed during Peek of Las Cruces. Examples include radio stations, newspapers, insurance firms, banks, retail merchants, or other local non-profit agencies.

The Peek of Las Cruces is responsible for vendor compliance in accordance with the university sales and solicitation policy (NMSU AP&P, 14.92). In doing so, the Peek of Las Cruces reserves the right, in its discretion, to prohibit the sale or display of those items or services based on issues of balance of like products, timeliness and thoroughness of application, and appropriateness of product to the event. Items characterized as pornographic, illegal, or hazardous to public safety will not be allowed.

Peek of Las Cruces Event Responsibilities

  • Assign at least one designated spot on Locust Street (between Stewart & Wells, subject to change) – sixteen (16) feet wide and (12) feet from the curb for each registered vendor/participant
  • Marketing and promotion of the event
  • Parking permit for each registered vendor/participant